"In some of my positions over the years, I’ve had to fill out time sheets and it was always an onerous task. The CFO of Wieden + Kennedy asked W+K 12 to come up with a way to get the employees to start doing their time sheets on time. Believe me, that's a tall order."
-Robert Barrett


"Alex’s team used positive reinforcement in the form of charity to encourage people to participate. They wanted these creative types to see the posters and say: “Okay, I’ll do my timesheet because I’ll be doing something good."
-Robert Barrett

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"Alex and the team knew that posters weren't going to be enough to get people excited. So, they planned fun events to go along with every charity. Here are a few."
-Joan Barrett

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