"In some of my positions over the years, I’ve had to fill out time sheets and it was always an onerous task. The CFO of Wieden + Kennedy asked W+K 12 to come up with a way to get the employees to start doing their time sheets on time. Believe me, that's a tall order."
"Alex’s team used positive reinforcement in the form of charity to encourage people to participate. They wanted these creative types to see the posters and say: “Okay, I’ll do my timesheet because I’ll be doing something good."
"Alex and the team knew that posters weren't going to be enough to get people excited. So, they planned fun events to go along with every charity. Here are a few."