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Well, I still can’t believe this is a thing.

It’s the kind of idea you put in a deck and think “the client probably won’t get it and the band definitely won’t be into it, but at least we’ll have fun in our first creative review.”

But the team kept talking about it, the client fell in love with it, and the band said: “When can we start!”

So here it is.

To my surprise, I now have a soft spot for Nickelback.

Jed Heuer and I concepted and boarded the spot, but it would not exist without the wonderful team at Arts & Letters.

ECD - Charles Hodges
ECD - Danielle Flagg
Group Business Director - Kristin Postill
Producer - Rachel Acors
CD - NJ Placentra
Creative - Jonathan Hirsch
Creative - Geoff Castillo
Creative - Sam Case