MasterClass

Now You

MasterClass needed 2 things: an iconic sixty second anthem and a big ol’ brand line.

They wanted an anthem to show off as many of their incredible instructors as possible as delightfully as possible. The only problem: there was a global pandemic and we had access to pretty much none of them.

So, Jed Heuer and I came up with an idea to weave together all of their class footage into one narrative.

They wanted a line that could invite people to take the knowledge of these legends and run with it. To really make it their own.

I wrote them two words, six characters that does just that.

Director: Hauke Hilberg

Creative Directors at Anomaly LA: Cori Johnson, Conor Hagan

Producer: Cameron Ford