NBC

I worked with Jed Heuer and the good folks at Arts & Letters to create a campaign to drive viewers to the NBC News online voting tool. We named the tool, created a brand for it, and made a bunch of spots.

Our biggest challenge was figuring out how to weave all of their talent’s home made footage into quick, digestible messages. I wrote a series of modular scripts and we cherry picked the best reads.

I know this is too many videos and you’re not going to get through all of them, but I love them.

We also created a series of supplemental animated spots to strike a different tone.

NBC’s sister network, Telemundo, surprised us with a translation.

Within in the first two weeks, the site had a million unique views. We are incredibly proud of this work and so is NBC.

Look, they went ahead and made a mug about it.