Nike Women China

Better for it

For the Chinese version of Nike’s Better for it campaign, we wanted to show the women of China that it's okay to not be great at something. Everybody has to have a day one. Even celebrities.

We shot each of these influencers actually trying a brand new sport/activity for the first time. They weren't very good but they had a blast.

Jimmy Chen and I wrote scripts based on interviews held after the workout, so we could use these women’s actual words and feelings.

Directed by Paola Morabito
Written by Alexander Barrett & Jimmy Chen
Art Directed by Shaun Sundholm
Creative Directed by Azsa West & Terrance Leong
Made at W+K Shanghai